Privacy Policy

Last Updated: January 19, 2026

Surf Life ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information when you use our website (https://www.surf-life.blue/).

1. Information Collection and Use

1.1 Information You Provide to Us

We may collect personal information that you voluntarily provide, such as:

Contact Information: Name and email address provided through our contact forms.
Newsletter: Email address for newsletter subscriptions.
Account Information: Google account information (name and email) or email/password via OAuth 2.0 for login purposes.

1.2 Information Collected Automatically

We automatically collect certain information when you visit our site, including:

Location Data: To provide local weather and tide information, we may use your IP address or browser-based location data. This data is shared with our weather data providers (such as Storm Glass and Google) to generate your local forecast.
Usage Data: IP addresses (anonymized), browser type, and pages visited.

2. Advertising and Analytics

We use third-party services to support our site through advertising and to analyze our traffic.

2.1 Google AdSense and Services

We use Google AdSense to serve ads. Google may use cookies and location data to provide relevant advertisements and weather-related services. You may opt out of personalized advertising by visiting Google Ads Settings. For more information, please see Google’s Privacy Policy.

2.2 Third-Party Advertisers (i-mobile)

We also partner with i-mobile Co., Ltd. for ad delivery. They may collect and manage certain cookie information. For more details or to opt out, please visit their policy page:

2.3 Analytics (Matomo and Microsoft Clarity)

Matomo Analytics: We host Matomo on our own servers to analyze site usage. Your IP address is anonymized, and this data is not shared with third parties.
Microsoft Clarity: We use Clarity to understand user behavior through heatmaps and session recordings. This data is anonymized. See the Microsoft Privacy Statement for details.

3. US-Specific Disclosures and Rights

3.1 Children’s Privacy (COPPA)

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it immediately.

3.2 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to request access to your data, request deletion, and opt out of the "sale" or "sharing" of your personal information. While we do not sell your personal information for money, the use of third-party advertising cookies may be considered "sharing" under California law. You can exercise your rights by contacting us through our inquiry form.

3.3 "Do Not Track" (DNT) Signals

Our website does not currently respond to "Do Not Track" signals from web browsers. We provide the opt-out links above to allow you to manage your tracking preferences manually.

4. Data Retention and Security

We implement appropriate security measures to protect your data. Account data is deleted immediately upon account closure through your "My Page."

5. Disclaimer

While we strive for accuracy, the weather, tide, and wave data provided are for informational purposes only. Data is sourced from third-party providers including Google and Storm Glass. We are not liable for any damages resulting from the use of this information.

6. Contact Us

For questions about this Privacy Policy or your data, please contact us via our inquiry form or refer to our Operator Information page.